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Image by Nathan Dumlao
Ditta Logo.png

Ditta Caffe

Ditta Caffe is a small, privately owned coffee shop with a limited online presence.

Challenge

Challenge

The Challenge

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  • Website is only two pages. A brief home page and contact page.

  • There is no menu on the website.

  • Website is boring.

The Problem


Ditta Caffe needs an updated website in order to increase their customer base and meet current demands.

Original Site

Research

Research

Research Objective

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As a user researcher, we want to understand how different brand's websites and apps influence how our users view and order food.

Proto Persona

Ditta Caffee_01.jpg
Ditta Caffee (1).jpg

Affinity Diagram

Empathy Map

Ditta Caffee (1).jpg

I Want, I Like, What If

Ditta Caffee (1) copy 3.jpg

Prioritization Matrix

Ditta Caffee(3).jpg
Ditta Caffee_02.jpg

User Persona

Ditta Caffee.jpg

User Story Board

Ditta Caffee (1).jpg

User Flow

Design

Design

Paper-prototypes

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IMG_3020(4)_edited.jpg
IMG_3020(5)_edited.jpg
IMG_3020(2)_edited.jpg
IMG_3020(3)_edited.jpg
IMG_3020_edited.jpg
IMG_3020(1)_edited.jpg

Wireframes

Home Page.png
Item Page – 2.png
Menu Page – 2.png
Item Page – 3.png
Menu Page – 1.png
Favs Page.png
Menu Page - 2.png
Item Page - 1.png

Results

Results

Next Steps

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Complete User Tests of prototypes

Complete desktop prototype

Refine app using User Information

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